This is probably the most important page on my website. Don’t skim, scan or skip it. I’ll know if you do, because the Goog will tell me.
Understanding my process will ensure you get the best results from my work. It’ll also save you a lot of hold-ups, awky conversations and potential heartbreak. And no one likes a sad ending.
So, here it is. Read it, re-read it, print it and commit to it. Yeah, you heard me, I want your signature in blood.
Step 1: Let’s talk scope When you first get in touch, I’ll want to know everything:
Am I writing copy for an ad campaign, a brand rollout, a brochure, video script, radio script or website?
How many pages of copy will you need?
What types of pages are they? (Home, About Us, A5 flyer, DL, A4 brochure etc)?
How much content have you prepared yourself?
Do you have an idea about length, or are you happy to go with my recommendation?
Why do socks go into the washing machine in pairs, and come out single?
I’ll send you a scope of work brief that asks lots of questions. This helps me understand how big or small your job is, so that I can provide an accurate quote. I charge a project fee not an hourly rate, meaning there'll be no nasty surprises at the end.
Step 2: The proposal No, not that kind, you hopeless romantic! Depending on the size of the job, I’ll send you a detailed quote or proposal outlining every aspect of the project. The quote includes two rounds of revisions, meetings and incidentals.
Step 3: Show me the moolah OK, I appreciate that sounds crass. But I do require a 50% payment upfront. And the project can’t start until the 50% has been paid. A-ta-ta-tut, no ‘buts’.
Step 4: Timings Every client needs a job done yesterday. Every. Single. One. And, as much as I’d love to wave my magic keyboard, it’s not always possible to do the impossible. I will, however, do my bestest to accommodate your deadline.
I work on a first come, first serve basis. So, the quicker you get your brief, signed proposal and 50% to me, the quicker I can get started on your job.
Once we’ve agreed timings, I stick to the deadline. Turnaround times do vary, depending on the complexity and size of the project, how much material you supply and your approval times.
Step 5: The creative brief The most important piece of the puzzle. The better the brief, the better the work. Ergo, I prefer to meet in person so we can get down to the nitty. If you’re pushed for time or it's geographically impossible, we can go over the brief on the phone or via email.
At this stage, I’ll dig deeper into:
Your brand personality
Your project wants and needs
Your marketing objectives
And, importantly, your target audience.
Step 6: Draft 1 Once you’ve signed the proposal or quote, agreed the creative brief, paid the 50% and supplied any background materials, I can start your project. And not a minute before.
I use the following formats when working:
Copywriting: MS Word.docx
Brand Books: PDF
File sharing: Dropbox
Step 7: Drafts 2 and 3 It’s not often the first draft of anything is spot on. Sometimes you hit the jackpot and it’s all sunshine and rainbows. More often, there is some to’ing and fro’ing once a job is underway. That’s why I include two rounds of revisions free with every job.
This gives us a chance to discuss what is and isn’t working, so we can get your copy to a place you feel crazy, stupid love for. And without stressing about the dollar figure going up.
Any amends made after version 3 of a document are charged at an hourly rate. All this will be detailed in the proposal.
Step 8: The final draft Once the job is complete and you are happy with the copy, I’ll ask you to sign off the final draft.
Step 9: Final payment When the work has been signed off, I’ll invoice you the final amount. My payment terms are 14 days. And I charge a 10% fee for any late payments. Ouch!
Step 10: Your stamp of approval At the end of every project, I ask my clients for a testimonial. Because, let's be honest, everyone loves a good recommendation.