Or, why you should think twice before calling yourself an 'entrepreneur'
I get it. The media have made it sound cool, selling the idea that we can all be like Sir Ricardo or The Zuckerberger if we stop working for The Man. And let's face it, the word entrepreneur and its many variations have become popular hashtags.
But the title seems to have taken up more bandwidth than Trump, who also happens to be an entrepreneur. And do you really want to wear that association like a can of fake tan?
Everywhere you look there's another entrepreneur, staring you down like a brazen cow. It has its tush parked in the middle of the virtual highway and refuses to budge. You desperately want to move past it, but it keeps chewin' up your bandwidth.
You swipe right.
You hurl profanities at it, and suddenly an entire herd have joined its ranks. I’m talking solopreneurs, mumpreneurs, authorpreneurs, fempreneurs, wantrapreneurs, fitpreneurs, and entreprenerds. Yup, they're all muscling in on the title.
And there you are, surrounded by a bunch of ‘preneurs’ - all hustling, and doing epic shit, and being remarkable, and changing the world one hashtag at a time and, UGH.
After a while all that mooing begins to sound the same. Everyone’s so busy entrepreneuring their tushes all over the w.w.w. that you can’t see the hooves for the horns. Your eyes glaze over, your face becomes expressionless and there’s an annoying buzzing in your ears. This, my friends, is entreprenapathy: a feeling of severe “UGH” following prolonged misuse and overuse of the word entrepreneur.
entreprenapathy: a feeling of severe “UGH” following prolonged misuse and overuse of the word 'entrepreneur'.
It seems everyone is an entrepreneur these days. Even those who aren’t, according to the true definition, entrepreneurs.
According to Forbes, true entrepreneurs take an idea - any idea - that nobody has. They find a market for it and launch it to their customers. They don’t just turn their passions into a business.
And yet there is nothing wrong with turning your passion into a business.
So, when did we all become so afraid to own who we are? To be OK with being a business owner, or freelance copywriter, or working mum, or author? When did we decide that adding “preneur” to every job title was a good idea? That it would somehow buy us a fancier house in the digital property market?
Calling yourself an entrepreneur in a world full of entrepreneurs is not standing out. It’s fitting in. It’s becoming part of the noise, the buzz, the hype.
So much so, that whenever I hear the term now, I wince. It doesn’t make me think, ‘game changer’. It makes me think, ‘cliché’. And, well, clichés are one big entrepre-no-no.
Over to you
What do you think? Am I being a Moaning Meg, or are you with me on this?